The Whole Foods project entailed taking an everyday supermarket item and rebranding it to fit the Whole Foods aesthetic. I chose cream cheese and created the three flavors: peach, dill pickle, and cinnamon swirl. For the big idea portion, I designed a cart to be located inside the Whole Foods store which would be serving samples of different recipes incorporating the three flavors of cream cheese. In additon, the cart would have a recipe pamphlet with all of the different samples on it for people to take home and make again. Lastly, I created promotional merchandise i.e. the mug and canvas bag.